Some people see ingredient messaging as a chore, we see it as an opportunity to make an impact. With new alternative milk competitors springing up almost daily, we were asked to position Barista Blend as the low sugar alternative to other cafe almond milks.
Thinking laterally, we wondered if given the choice, would hip café scene aficionados be sweeter on Puppies or Kittens? To find out, we wrangled three of the cutest kittens and puppies we could find and shoved them into a coffee cup.
They looked sweet alright, unlike Barista Blend. Woof.