“Are you guys available to work on a big new Qantas brand campaign?”
When we got the call, we were both intrigued and stoked to be asked. Little did we anticipate the depth of concern and the commercial big stakes at play when we started pulling together ‘Feels like home.’
Both incumbent agencies by this time had made several failed attempts to crack it and the client was feeling the pincher-like pressure from aggressive competitors and worryingly low staff morale.
For the next 9 months, we worked under the radar to pull together several epic true story, ‘home coming’ TV commercials and a completely integrated, multi-platform campaign.
The results were spectacular. Eight million hits on YouTube within the first couple of weeks of going to air. An overwhelming flood of public support which translated into 9%+ share price gain and having touched a sentimental nerve with staff, morale soared to an all-time high.
Filmed in London, Santiago, Los Angeles, Hong Kong, the Pilbara and Sydney.
Grand Prix winner from the Outdoor Media Association’s (OMA) Creative Collections competition. Cannes, Clio, LIA, Adfest, AWARD.