When Peter Schreyer moved to Kia, having blitzed the motoring world with his Audi TT design, we knew Kia was going places. At the time the local Korean client predicted they would rival BMW in years to come.
So, when we got a crack at launching Pete’s first car off the Kia production line, we knew all eyes would be focused on the result. Hence the Jason Bourne thriller approach. Great performances made the idea work. The idea was then ripped off by Kia in US and was one of the stand outs at the Superbowl.