Sydney IVF wanted to change their name to Genea.
The idea virtually wrote itself - Sydney IVF is now reborn as GENEA. However, as you can imagine, delivering the message with a real birth, (a world first in advertising history) had its complications.
Babies are never born on cue so there was much waiting, waiting, waiting. It was half time during the Bledisloe Cup when we got the call. The rest is history, a beautiful bouncing baby, delighted client and a whole new chapter of life, for all. (Except the Wallabies)