With so many people sticking things in their ears these days, you’d think appealing to people with hearing problems (one in five of us) would be relatively straight forward.
For some reason, Hearing Aid Providers tend to stereotype pensioners as the only people who need hearing aids. So, it’s no wonder wearing hearing aids falls on many deaf ears.
But hearing is more subtle than eyesight, and it provides details to people’s lives they often aren’t aware of. We decided to take a contemporary approach and appeal to a wider audience who may not even know they need some hearing help.