Sometimes the answer to complex problems is staring you right in the face.
When we spoke to Avery, they were looking for a simple campaign idea that would cut through and support their premium label positioning as the only brand you can trust to deliver the best results.
The question was – what idea?
True story, on the back of Avery packaging there is a graphic that shows the different size formats their labels come in. When you turned the pack 90 degrees, the graphic resembles a human character. That was it. Averyman was born and today, he can tell why you should stick with Avery.
Sales have skyrocketed and the response back from the US head office is all thumbs up.