We’ve always believed in the power of advertising to invoke an emotional connection to a product or brand. But strangely, many people struggle to grasp the subtleties of thinking and execution that are required to make that connection.
To associate the healthy, light taste of Almond Breeze with the healthy, unhurried ‘just breezing the day’ vibe, we created ‘The girl on the swing’ which has now become an easily recognisable mnemonic for Almond Breeze.
Having the foresight to support a long running brand idea takes courage and experience and as you can see, when you stick with a winning idea, the results deliver astonishing results.